1 of 4

We will not be modest.

We’ve created a revolutionary new invention, unlike anything seen before. There is nothing quite like the high-performance results of Hook&Roll.In the long history of trying to make a successful lureretriever, there have been hundreds of attempts. The first one was developed almost 80 years ago and since then, many have appeared on the market, but nonecome close to matching our innovative design.

Yes, there is nothing similar on the market today. Why?

Because we created the Hook&Roll with love and passion.

We spent years of sleepless nights doing research and laboratory and field testing. We talked with fellow fishermen, asking about their problems, what bothered them and what they wanted to change.

Finally, after a decade, we found the solution. Nightmares about losing yourfavorite lures are finally over.

Featured collection