THE BEST LURE RETRIEVER EVER!
As fellow fishermen, we know the pain of having our favorite, expensive lure get snagged on something in the water. You drop in a retriever and hope for the best — and sometimes it works. But just as often, you end up thrashing your rod, smashing the tip and mangling the lure. Sure, you got your gear back, but at what cost? It’s time for a retriever that is both reliable and safe on your equipment.
Introducing the HOOK & ROLL
Hook the lure, and roll it back. It’s that easy!"

A Groundbreaking Design
Once we had a working prototype, we challenged our team of engineers to design the Hook & Roll to be light, compact and effortless; plus, every part had to be easily accessible. And they delivered on all fronts.
What they returned with was both highly reliable and incredibly durable. So not only does the Hook & Roll work flawlessly, it can withstand every environmental and weather condition. What’s more, all parts were 3D modeled to ensure maximum precision for our high-resolution, laser- cutting CNC machine.

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How Does it Work?
First, be sure to use a clip to attach your lure to your line. The clip gives the Hook & Roll an easy target to latch onto, simplifying the process of freeing your lure from an obstruction. When the lure becomes snagged, simply take the main, rectangular device, open it up, then close it lengthwise over to your line. Next, you send the rectangular device down the line.
This effective, dependable tool is the last lure retriever you’ll ever need.
Every design aspect was created to enhance performance
STOP LOSING $$$$$$ IN SNAGGED FISHING LURES
It's fishing's eternal problem. Fish love hiding in the stuff that lures hate.
Weeds, rocks, branches.
Snag your hook in that lot and there's a chance that $10 lure isn't coming back to
you.
Repeat that scenario often enough and you're looking at an expensive season.
Until now.
Say hello to the Hook & Roll. The last lure retriever you’ll ever need...
By Fishermen, for Fishermen
We’ve been fishing our whole lives, and we’ve lost hundreds of dollars of great lures to hidden branches, logs, rocks and more. After talking about the deficiencies of existing lure retrievers, we started talking about whether there was a better way. And we found one.
We tackled the problem head on, using our own hands to create a tool that would safely and consistently help us get our expensive gear back out of the water without damaging our rods. After 10 years of hard work, dedication and laboratory testing, we’re extremely proud to finally bring the Hook & Roll to market.

We are offering you a chance to become a member of the group of enthusiastic people who wanted to do something big and change the fishing world significantly.
We will not be modest.
We’ve created a revolutionary new invention, unlike anything seen before.
There is nothing quite like the high-performance results of Hook&Roll.
In the long history of trying to make a successful lure retriever, there have been hundreds of attempts. The first one was developed almost 80 years ago and since then, many have appeared on the market, but none come close to matching our innovative design.
Yes, there is nothing similar on the market today. Why?
Because we created the Hook&Roll with love and passion.
We spent years of sleepless nights doing research and laboratory and field testing. We talked with fellow fishermen, asking about their problems, what bothered them and what they wanted to change.
Finally, after a decade, we found the solution. Nightmares about losing your favorite lures are finally over.

WHY WOULD YOU WANT IT? Let’s see some benefits you’ll experience by owning this device…
Your lure is screaming: “CLICK BUY NOW BUTTON MAN so we can see that so-called awesome device that can save my ass in the name of all beautiful moments we already spent together and all those we want to have!”
